Among many market strategies used by companies and organizations for increased revenue, Loyalty programs are one such to increase revenue by retaining their existing customers. Let’s check out KFC loyalty program.
By making an account with the company its customers can utilize the program through which they would be rewarded with certain benefits after each purchase. These perks usually involve discounts or rewards or points useful for current or next purchase, early access to new products, etc.
Kentucky fried chicken, also known as KFC, a Kentucky-based fast food restaurant chain also carries out its loyalty programs. Their major scheme is the colonel’s club, introduced in 2017 which will earn you free KFC meals. This encourages its customers to continue shopping with the same brand for reaching certain time stamps for claiming rewards.
Colonel’s Club: KFC’s Loyalty program
Colonel’s Club is a loyalty program introduced in the UK and Ireland KFC stores through KFC mobile application. One has to either sign up and register for the program in the app or collect the loyalty card, Colonel’s club card, from the participating stores.
People can earn points by utilizing this scheme and these points can be used to redeem certain benefits. Perks of the colonel’s club vary from a free meal, cashback, etc.
Earn points
It’s STAMPS! For rewards, one has to collect stamps. 3 stamps will be given after registering with the program through the app. Since then customers will be awarded each stamp for purchase or order of a minimum of 3 pounds in the UK and €5 in Ireland from participating stores.
You can earn an extra stamp if your order costs more than 15 pounds in the UK or €22 in Ireland. But stamps would be allowed for one transaction per day. So you can earn a maximum of 2 stamps per day.
You have to inform them regarding your participation in the program while purchasing in-store or else you can enter your purchase later in the app using the order receipt. Enter the receipt code and the amount in the stamp will be added. But this should be done within 7 days of purchase or else it would be expired.
Rewards
Colonel’s club has three stages of rewards which can be redeemed using the stamps collected. It’s 3, 7, and 11. At each stage, users can claim one KFC item for free. Items that can be claimed at each stage will be listed on the colonel’s club card.
KFC meal to choose after 3 stamps:
- 2 hot wings
- Small popcorn chicken
- Streetwise sundae
- Regular side
- Regular fries
- Regular hot beverage
- Regular drink (carbonated soft drink)
KFC meal to choose after 7 stamps:
- Mini fillet burger
- 4 hot wings
- Regular popcorn chicken
- Any snack box
- Streetwise wrap
- Chicken Lil’ wrap
- Large side
- Large fries
- Krushems
- Kream ball
With 11 stamps:
- 5 pounds or €7 off on any purchase from the KFC store.
While reaching each stage KFC app will notify you regarding the reward and you can use it at any KFC store associated with the colonel’s club program. Rewards for the 3 stages can be redeemed together but it should be within 3 months of earning the stamps. Otherwise, it would expire.
KFC Student beans
A loyalty program carried out by KFC, along with student Beans, is KFC Student Beans. For utilizing this scheme students have to register on the website of Student Beans, an online offer hub.
There you’ll be allotted a Student Beans ID which you have to enter in the colonel’s club program section in the KFC app. You’ll be eligible for the reward if you purchase from KFC for a minimum of 3 pounds. By scanning the order receipt you can claim the reward which is a free snack box original.
KFC Black card
More than a loyalty program, the mysterious KFC Black Card is considered to be a jackpot. This is a metal card that allows you to have a 200 pound KFC meal every day for free. But only a few have been lucky enough to earn this card and those include many prominent celebrities. One among them is a YouTube content creator Mr. Simon Minter. KFC in collaboration with certain gaming platforms will conduct game tournaments and its winners are granted a KFC Black Card. One such tournament was announced by KFC in 2021 in collaboration with “Call of Duty”.
Conclusion
Colonel’s club and KFC Student Beans are the major loyalty programs carried out by KFC in the United Kingdom and Ireland. Users can earn stamps through KFC orders and later by making use of these stamps they can claim free KFC meals. It varies from regular carbonated drinks to 4 hot wings. Student Beans earn you a free snack box originally after the purchase of a 3 pound order.
Frequently Asked Questions
Q: What is KFC chicken Tuesdays? Can I make use of this scheme?
A: Chicken Tuesdays of KFC was a scheme of KFC for a sales boost on Tuesdays. This plan offers a nine-piece chicken bucket which will usually cost 15.57 pounds, for just 5.99 pounds. But currently, KFC is not offering this scheme.
Q: What is the KFC unlimited gravy card?
A: KFC unlimited gravy card is something similar to the Black Card. Cardholders will get unlimited KFC gravy a year for free. KFC conducts an open tournament and the winner would be awarded a KFC gravy card.
